My name is Nicanor Negru and I take care of the Regina Naturii from production to packaging. The time I spent working abroad helped me to better understand foreign markets, but also to bring improvements in the activity of beekeepers. All I want today is to bring natural honey from Moldova to the tables of as many people as possible - so that everyone has access to a healthy, natural product.

In 2014 I set up a business with 100 beehives. Nowadays, I have the most equipped and modern factory from the Republic of Moldova and we collaborate with all beekeepers from Moldova – from south to north.

All I want today is to bring natural honey from Moldova to the tables of as many people as possible – so that everyone to have access to a healthy product given by the nature.

2015 was a turning point. Having an increased potential of our own raw material, I focused on identifying the opportunities to export honey from the Republic of Moldova.

Thus, at the end of 2016, after months of documentation and preparation, we successfully made the first honey export to Romania and Poland.

We had an amazing performance, and our product met all the quality standards required by the European Union.

In 2018 I did a 180 degree turn. Then the construction of the biggest honey processing and packaging factory in the Republic of Moldova began.

I had several basic objectives:
- Production area of 2,000 m2;
- Processing capacity of 2,500 tons per year;
- Environmentally friendly construction:
- Use of eco friendly materials and modern equipment for the conservation of natural resources.

Plan completed right at the beginning of 2019.

We have signed export agreements with Germany, Italy, the Netherlands for bulk export. The geographical expansion was fully ensured by the production capacity of new factory.

10 types of honey in jar were launched under our own trademark – Regina Naturii™ and we opened the doors of the first specialised beekeeping store – the stage when we approached every family in Moldova.

All these taken together have improved the productivity and doubled the production capacity.

A new packaging, a new label and the launch of the online store. From 2020 we ensure with a single click the delivery of natural honey throughout the country

M E L O N Y A Raw Honey ™ - a premium trademark created exclusively for the foreign market. It has been appreciated with numerous awards at the international competition in Great Britain – London Honey Awards right from the first year of launch.

The appearance of new products required even bigger quantities of bottling. Thus, in order to cover the demand, we purchased high-performance equipment with a production capacity of about 6,000 - 10,000 jars per day.

With the installation of photovoltaic panels, the factory began to produce 100% renewable energy, which in parallel gave us the status of the only Eco-Friendly honey production in the country.

The Ecological certification of Regina Naturii honey carried out by the international control body - CERES Certification of Environmental Standards GmbH has historically raised the quality standard.

At that time, we set out to be everywhere, being the generators of a massive expansion in retail, so that Regina Naturii became indispensable on the shelves of supermarkets and small shops across the country.

The export of honey under Private Label to Malaysia, Great Britain and Romania turned us into a multi-national product.

Acacia honey awarded the “Superior Taste Awards” by the International Taste Institute in Brussels motivated us even more to continue our development.

Participation in the Anuga International Trade Fair in Cologne, Germany gave us the opportunity to proudly promote the work of local beekeepers, as well as the true taste of bee honey.

We win at the Mediterranean Taste Awards:
1. Regina Naturii™ BIO lime honey, “Excellent Taste Organic Award” category - GOLD
2. Regina Naturii™ acacia honey with honeycomb, “Excellent Taste Award” category - GOLD
3. M E L O N Y A BIO acacia honey, “Excellent Taste Organic Award” category - SILVER.

Followed by the launch of the BIO line in retail: lime, acacia and polyflora honey.
Also in 2022 we recorded a new performance. We launched the first BIO product for the little ones – KidsHoney acacia honey.
All in all, they increased the need to expand the production section by about 30%.